Western Avenue in South Bend, Indiana. Source: South Bend Better Block Facebook page
Greater South Bend/Mishawaka Association of Realtors, in connection with the Latin American Chamber of Commerce and La Casa De Amistad, organized a Better Block along Western Avenue in South Bend, Indiana on October 17th and 18th. With the help of a $15,000 grant from the National Association of Realtors secured by the Greater South Bend/Mishawaka Association of Realtors, the team transformed the block to draw attention to the small businesses housed there and to encourage community involvement in the area.
While the project was funded mainly by NAR, the project had a larger focus than simply selling property. “We need to expose the local community, the local businesses
A largely hispanic area, the Western Avenue project spotlighted the area businesses such as Taqueria Chicago and La Rosita, an ice cream and popsicle shop. It set up a pop-up art gallery featuring works from children at La Casa De Amistad youth center and other area artists in a building that had been vacant for six years. The team reported that throughout the event, many people requested information about leasing the building.
The Urban Farmers Market relocates to Western Avenue on Saturday, Oct. 18th. Source: South Bend Tribune
The group also encouraged multi-modal transportation to the event by painting temporary bike lanes on the block and narrowing traffic lanes with hay bales to create a safer atmosphere for pedestrians. They spruced up storefronts with paint and banners, and relocated the area farmers market to the block as well.
The community came together to re-paint blighted buildings along Western Avenue. Source: South Bend Better Block Facebook page
Sam Centellas, Director of La Casa de Amistad and one of the event organizers, called their work “grassroots economic development.” “We really would like to see local investment
Though the weather was cold and rainy, the event was a success overall and one that had a significant impact in the community of Western Avenue. The Mayor of South Bend, Pete Buttigieg, attended the event and said the bike lanes on Western Avenue may become permanent if the public supports it. Many of the vendors and participants in the event agreed that it should become an annual project.
The National Association of Realtors has been a long-time supporter of the Better Block projects, working to promote economic development and walkability in neighborhoods around the U.S.